2017
The Fresh Agency started as a small but ambitious music and events label. It was never just about the beats — it was about creating space, energy, and opportunity for emerging talent.
Creator
Success isn’t just about growth—it’s about building something that stands the test of time. My approach blends strategy, vision, and innovation.
A strong brand is more than a logo or a tagline—it’s a strategic foundation that drives business forward. I focus on uncovering the core of what makes a brand unique, shaping its identity with clarity and purpose.
My approach is built on insight, precision, and a deep understanding of both markets and people. By aligning strategy with innovation, I help businesses stay ahead in an ever-evolving landscape.
“The goal isn’t just to grow, but to create something meaningful, future-proof, and impossible to ignore.”
Founder’s Mentality
I treat your business like it’s my own. Every decision is strategic, every budget is optimized.
People-First Branding
I blend business strategy with human psychology to make brands that connect.
No Generic Solutions
Every brand is unique. My approach is custom-built for real impact.
Big Picture & Details
From high-level strategy to execution, I cover it all.
Built From Purpose, Grown With People
2020
The Fresh Agency became a B.V., and out of its evolution came The Fresh Creatives — a branding and strategy studio built to serve bold brands with creative ambition.
2022
We expanded beyond borders. A hidden gem in Spain became The Bamboo Bar, and from there, The House of Fresh was born — a real estate concept tailored for artists, offering studio spaces for music, podcasting and content creation.
2025
The launch of M.G.R Holding was more than just a structure — it was the beginning of a multi-brand ecosystem, powered by creativity, strategy, and cultural momentum. M.G.R Holding isn’t just a group of companies. It’s a philosophy. We build movements. We scale brands. We create what doesn’t yet exist.
Strategies That Hit Hard, Brands That Last Forever
I help businesses and brands unlock their full potential through:
